1928: Kroger purchases a controlling interest in Piggly Wiggly Corporation, and also buys approximately 400 franchised Piggly Wiggly stores, mostly in the Midwest (and including the original stores in Memphis).
PIGGLY WIGGLY BRAND SERIES
1922: Saunders lost control of the company in a questionable series of stock transactions.Saunders patented the format and began franchising within a few years. 1916: Clarence Saunders opens the first Piggly Wiggly store at 79 Jefferson Street in Memphis.Very much associated with the South and the Midwest, the company has actually had franchisees all over country, including Alaska and Hawaii (even before statehood). But it's a growing category, with store-brand sales up 41 percent in the year ending April 2, compared with the 2.3 percent drop in branded offerings, according to Nielsen.Piggly Wiggly is (and always has been) a franchise rather than a chain, although there have been large “chains” among the franchisees Kroger at one point owned and operated more than 400 Piggly Wiggly stores and Safeway operated several hundred as well. Private label only accounts for $23.6 million of the $27.4 billion beer market, according to Nielsen. The regular retail price for a six-pack is $7.99, and it's available in Belgian White Ale and Pale Ale varieties with Amber Ale coming this fall.ĭespite the trend, grocers' own beers aren't exactly giving the established brands a run for their money. Harris Teeter introduced its craft beer Barrel Trolley this month at all stores that sell alcohol. There are currently no plans to bring Pig Swig to North Carolina or any other Piggly Wiggly franchisee groups. Six-packs of Pig Tail Ale and Pig Pen Pilsner start at $6.99. is going the craft brew route with its new Pig Swig, released in May and available in 100 South Carolina and coastal Georgia stores. The suggested retail price for the bargain brew is $2.99 for a six-pack of cans and $11.49 for a 24-pack. "By the time major retailers catch on to a trend, it's usually about to die."Īs far as the new brews, Walgreens launched its Big Flats 1901 lager beer last December. "I think it's going to be really short-lived," he said of the private label beer explosion. "In my opinion, they're doing it because they're trying to get on the whole craft beer bandwagon because craft beer is more popular than ever," employee Jason Marioni said. Workers at Cape Fear Wine & Beer Friday afternoon weren't taking the trend very seriously. If you like how it tastes then why not enjoy it?"
"If the brewery that is making the beer is making the beer properly, then it shouldn't matter what's on the label for the consumer. "I have had some of the grocery store brands and enjoy a brew that is brewed under contract if it is made well," he added. "It can also be a way to test the waters, so to speak. "It's a common thing in the brewery world, especially if a smaller outfit wants to build their brand and bring it to a wider audience without dropping a ton of capital on a larger brewing system," said Kevin Kozak, head brewer at Front Street Brewery. They joined Costco, which began marketing its own craft beer in 2008 under the Kirkland Signature label, as well as Supervalu, 7-Eleven, Kroger and Trader Joe's. Microbrews have been growing in popularity for years, but nowadays even grocers and drug stores are getting in on the drinking games.ĭuring the past seven months, Walgreens, Harris Teeter and Piggly Wiggly began selling their own private label beers. Beer brewing isn't just for the big guys anymore.
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